01 –
Overview
client briefing
ASCEND is a local female owned and operated coffee company. Their main goal is to encourage a lifestyle of proactive habits, goals, and aspirations. The project focus was to highlight their ” Reach Your Peak” motto on all their marketing materials. ASCEND now has a fully operational coffee shop in San Marcos, CA. They plan on opening another store in the near future. Our work with ASCEND includes Coffee Bags, Coffee Bag Stickers, Keurig Cups & Packaging, Outdoor & Indoor Coffee Shop Signage.


02 –
Marketing Items
COffee Bags
After deciding a design angle the next step was to prepare a color conversion that paired well with the brands color scheme. Testing color combinations narrows down which option will work best with the brands aesthetic.






03 –
Marketing Items
Keurig Cups & PAckaging
After deciding a design angle the next step was to prepare a color conversion that paired well with the brands color scheme. Testing color combinations narrows down which option will work best with the brands aesthetic.


04 –
Marketing Items
ASCEND COffee Shop Signage – Indoor & Outdoor
After deciding a design angle the next step was to prepare a color conversion that paired well with the brands color scheme. Testing color combinations narrows down which option will work best with the brands aesthetic.






05 –
Marketing Items
COffee Bags LAbels
After deciding a design angle the next step was to prepare a color conversion that paired well with the brands color scheme. Testing color combinations narrows down which option will work best with the brands aesthetic.
